Achievement Orientation encompasses a set of related needs and values. As one might expect, Achievement Orientation is about achieving results, striving towards excellence, or simply a personal desire to improve and develop oneself. Leaders who are achievement oriented set high standards for themselves and those around them. These types of Leaders are critical thinkers who set aside time to think, seek out new and better ways to improve their own skills and performance and also those of others around them, their followers. They try to anticipate any challenges and opportunities ahead. When required they are prepared to take calculated risks to achieve what they want. Governed by a burning appetite to continuously move forward they are almost never entirely satisfied and complacency, the concept is alien.
“Conversely, people who lack this competency will tend to work within their comfort zone. They will rely on others to set deadlines and standards. Whilst studying, they might still be satisfied if they do just enough to scrape through or hand in work a little over the deadline. They are often found to be catching up on missed work or running late.”(Coventry University, 2010)
Achievement oriented leaders get things done, maintain high standards and at the core are customer centred, ideally suited within the ecommerce industry. Driven by a competitive edge they strive to stay ahead of the opposition and endeavour to establish competitive advantage. Given that this trait excels in finding new ways of doing things it is a perfect fit in the online world in designing new products or services. High achievement orientated leaders are likely to take responsibility, set challenging goals, plan ahead and take action with a strong concern for task.
Effectiveness maybe linked to power orientation but achievement orientation can lead to effectiveness if entwined in social power orientation, but likewise may be destructive and counter-productive when linked to personalised power orientation. Research indicates that achievement orientation may have a curvilinear relationship with effectiveness.